Christ's Kingdom Beyond Sunday Morn

What I'm Reading: November 9, 2013

Reading has been, and continues to be, one of my favorite activities. There's nothing better than a good book and some time to kill. Unfortunately, I've yet to figure out how to make a living doing that! Here's what I'm currently reading with a few notes. Read more about What I'm Reading: November 9, 2013

Classic Marketing Mistake Number Three: The Wrong Tools

Hammer and screw.  The wrong tool for sure!

Carpenters know you need a hammer to drive nails. But carpentry, unlike marketing, has had a few thousand years to sort out the best tool for the job at hand.

Business owners know failure—sometimes more than success. Failure is part of the game. Even so, your marketing doesn’t have to be the source of it. The trick is knowing the classic mistakes—and then not making them. Knowing the mistakes that get made over and over and learning how to avoid them is a good start toward marketing success. This post is the last in a quick series covering the classic marketing mistakes and how to avoid them. Read more about Classic Marketing Mistake Number Three: The Wrong Tools

Classic Marketing Mistake Number Two: No Objectives

crash up derby car

Tackling a project that has undefined goals is like an auto race with no track or finish line. It’ll have lots of action and noise but no winner and a lot of confused, unhappy drivers.

Business owners know failure—sometimes more than success. Failure is part of the game. Even so, your marketing doesn’t have to be the source of it. The trick is knowing the classic mistakes—and then not making them. Knowing the mistakes that get made over and over and learning how to avoid them is a good start toward marketing success. This post is number two in a quick series covering the classic marketing mistakes and how to avoid them. Read more about Classic Marketing Mistake Number Two: No Objectives

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