One simple question to beat your competition, capture your market, and transform your business

boy contemplating question

What if you could read your customers’ minds? Could you beat your competition, capture your market, or transform your business? Of course you could.

Companies spend millions on market research to get an inside track but there’s a way to gain deep insight that doesn’t cost a penny.

Business matters because people need good work

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This ongoing series answers the question: Why does business matter? In this post we consider how good work contributes to our wellbeing.

People need good work

How do you feel after solving a particularly difficult problem or conquering a home repair? Pretty good, right? I feel like a champ after something as simple as changing my motorcycle’s oil.

That’s what good work does for us; it creates a sense of accomplishment and worth.

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