Reading has been, and continues to be, one of my favorite activities. There's nothing better than a good book and some time to kill. Unfortunately, I've yet to figure out how to make a living doing that! Here's what I'm currently reading with a few notes. Read more about What I'm Reading: November 9, 2013
Carpenters know you need a hammer to drive nails. But carpentry, unlike marketing, has had a few thousand years to sort out the best tool for the job at hand.
Business owners know failure—sometimes more than success. Failure is part of the game. Even so, your marketing doesn’t have to be the source of it. The trick is knowing the classic mistakes—and then not making them. Knowing the mistakes that get made over and over and learning how to avoid them is a good start toward marketing success. This post is the last in a quick series covering the classic marketing mistakes and how to avoid them. Read more about Classic Marketing Mistake Number Three: The Wrong Tools
Mike is an entrepreneur, writer, speaker and consultant dedicated to the idea that building better businesses creates a better world. Read more about him: About Mike Gastin or connect on Twitter: @mikegastin or Google+: Mike Gastin.