Marketing That's Good

A Little About Me, What I Do and Why I Do It

Welcome. I’m Mike and I’m glad you’re here.

What I do

I help owners of small and medium-size businesses develop their marketing capability—think of me as a chief marketing officer for hire.

Every day I get to help entrepreneurs make their businesses healthier and their goals a reality. It’s a pretty sweet gig.

My 30-year marketing career has taken me to multiple continents and exposed me to multiple industries. I’ve worked in energy, publishing, manufacturing, distribution, consumer goods, health care, banking, agribusiness, and pharmaceuticals. I've yet to find an industry that's not fascinating and full of creativity and I suspect I never will.

Why I do it

I could tell you a story about why I love making traffic to your site explode or your sales go through the roof. Of course, those are fine things, but they’re not why I get out of bed every morning.

I do this work because I care about human flourishing. I know, it’s a lofty idea for a marketing consultant. It may even be hard to understand how marketing can contribute to human flourishing. Sure, engineers and teachers, doctors and farmers all make life better for people. But marketers?

Marketing is often dubious. It can be manipulative, insincere and cynical. But I know first hand that marketing can be good, that it can directly contribute to making the world a better place. Every client I help represents a stronger business, happier customers, better paying jobs, families with more security, and healthier communities.

Marketing That's Good

I do this by applying what I call marketing that’s good, which is my way of saying, marketing that is at once smart, effective, and moral.

I’ve spent years developing an approach to the discipline that’s unique because I wasn’t happy with typical marketing. I knew there had to be a way to market that was great for my clients and also great for society—a way for my clients to make better profits while making the world a better place.

That way has become the core of my approach: marketing that’s good.

Connect with me

I would love to make your digital acquaintance. Find me on Twitter: @MikeGastin, catch me on Google+ or shoot me an email. I look forward to hearing from you.

Thanks for visiting!