photo of Mike Gastin

Business Design

Innovation starts with people—human-centric solutions are the power that drive successful businesses. I help companies apply design-thinking to their stickiest challenges, resulting in new products, energized service platforms, better business models and sustainable competitive advantages.

Juno, Geese and the Origin of the Word 'Money'

crop of various guilloche patterns

Ever wonder where we get the word 'money'? A little background on a word that’s so much a part of our daily life.

It all starts with the Roman goddess, Juno.

The Romans had many gods, their chief deity being Jupiter, a.k.a. Jove. He was the Roman equivalent of the Greek's Zeus. (If you remember from your ancient history class, the Roman deities were mainly copies of the Greek pantheon.)

Jupiter was the patron deity of ancient Rome and he ruled over their laws and social order. Jupiter was married to his sister, Juno, with whom he sired Mars, the Roman god of war, and Vulcan, the god of fire. Clearly a dysfunctional family, but on par with some of today’s reality television. I guess some things never change.

Juno was the Roman version of the Greek’s Hera and was the queen of Roman gods. The month of June is named after her and as the god of matrons and marriage she’s the reason we traditionally hold our weddings in that month, good weather aside. Read more about Juno, Geese and the Origin of the Word 'Money'