photo of Mike Gastin

Towards human flourishing

The highest human good—What is it and how can it be achieved? Thoughts, observations and musings on human flourishing, or what Aristotle called eudaimonia.

Mobile Billboards: Old School

Remember the first time you saw one of those mobile billboards? Maybe it was a truck with a giant can of Red Bull on the back. Well, you probably thought to yourself, What will they think of next?

The thing is, the writer of Ecclesiastes was right: there's nothing new under the sun. Take a look at this mobile billboard from 1890! It's promoting H.J. Heinz Company's Sweet Pickles. All we need now is to discover that Heinz sponsored extreme sports from the 1800s, like curling and croquet.

HJ Heinz Company's Sweet Pickles marketing cart Read more about Mobile Billboards: Old School

US Department of Agriculture Poster: Need Marketing Advice?

I found this poster (circa 1941-1945) while trolling around Wikimedia this morning. Looking at the illustration, I'm assuming it's an offer by US Department of Agriculture's Forest Service to help land owners market and sell their timber.

And you thought marketing was a newer discipline. Read more about US Department of Agriculture Poster: Need Marketing Advice?

Working in the center

three circlesI met with a client this morning for whom I've been developing a strategic marketing plan. We had reached a point in the process where some critical decisions had to be made. As we talked through the options my client commented how grateful he was for the process as it has helped him better define his business. He said it reinforced what was important to him and it made it easier to focus on what mattered. Read more about Working in the center

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