Companies have amazing marketing tools at their disposal these days. Just ten years ago no one had heard of social media and blogs were popular only among the internet elite.
The great thing about all the tools have these days is they make it easy to communicate. Whereas it used to take six months to create, print and distribute your general brochure, you can now open Twitter or Facebook and start interacting with your customers immediately. The same goes for your corporate blog, email blasts, banner ads and search engine optimization: they are all quick and easy to do.
But, beware. When it’s easy to talk to your target market it’s just as easy to forego a strategic marketing plan.