Have you ever had a sneaking suspicion that your marketing efforts were no better than the TV pitchman's approach?
"It slices! It dices! It even washes the dog!"
Like the pitchman, you might think that if you tell everyone what your offering does and why it's better, and if you just say it louder and more often, eventually someone will notice and make a purchase. With a crowded marketplace you can be forgiven for feeling like that's your only option.
The key to overcoming the pitchman trap, developing powerful marketing and cutting through the noise is to market your offering based on its value to your customers.
Mike is an entrepreneur, writer, speaker and consultant dedicated to the idea that building better businesses creates a better world. Read more about him: About Mike Gastin or connect on Twitter: @mikegastin or Google+: Mike Gastin.