This Makes My Day: Delivering A Strategic Marketing Plan

strategic planning documents

Yesterday I delivered a strategic marketing plan to a client that I've been working with over the last few months. It was the culmination of a lot of work: meetings, research, audits, lots of analyzation and creative thinking.

Nine Easy Things You Can Do to Think Creatively and Innovate

statue of the legion of honor thinker

Are you stuck in a rut? Having trouble coming up with an answer to a nagging issue? Do you need to overcome a challenge or are you struggling to innovate? Follow these nine tips and tricks and you'll be thinking creatively and innovating in no time.

Overcome Pedestrian Marketing by Understanding Value

television ad for Breeze laundry detergentHave you ever had a sneaking suspicion that your marketing efforts were no better than the TV pitchman's approach?

"It slices! It dices! It even washes the dog!"

Like the pitchman, you might think that if you tell everyone what your offering does and why it's better, and if you just say it louder and more often, eventually someone will notice and make a purchase. With a crowded marketplace you can be forgiven for feeling like that's your only option.

The key to overcoming the pitchman trap, developing powerful marketing and cutting through the noise is to market your offering based on its value to your customers.

What is value?

Value is one of the most used and oft misunderstood terms in marketing.