photo of Mike Gastin

Business Design

I design better businesses—closely connecting you to your customers, creating new products and services, and developing innovative strategies and business models.

Long-Term Care Facility Marketing Budget: How Much Money Should Be Allocated

calculator, pen and budget

Clients ask all the time: How much money should I be spending on marketing?

On the surface it's a basic question. Anyone that's ever put a budget together knows that it helps to have an idea of how much to set aside for each function. One easy way to do that is to go by experience. "What did we spend last year on advertising?" Another is to go by an industry rule of thumb. "Marketing should be 5% of your overall budget."

When you dig a little deeper the question has another aspect to it. It's usually asked to answer a deeper question that goes beyond preparing a sound budget. Facility owners are trying to answer, Am I doing this right? It's an important question to answer. Spend too much and you've given your ad agency and local television station money that could have been spent on building your business or your personal wealth. Spend too little and you might sit with empty beds, losing money and running in the red. Read more about Long-Term Care Facility Marketing Budget: How Much Money Should Be Allocated

This Makes My Day: Delivering A Strategic Marketing Plan

strategic planning documents

Yesterday I delivered a strategic marketing plan to a client that I've been working with over the last few months. It was the culmination of a lot of work: meetings, research, audits, lots of analyzation and creative thinking. Read more about This Makes My Day: Delivering A Strategic Marketing Plan

Nine Easy Things You Can Do to Think Creatively and Innovate

statue of the legion of honor thinker

Are you stuck in a rut? Having trouble coming up with an answer to a nagging issue? Do you need to overcome a challenge or are you struggling to innovate? Follow these nine tips and tricks and you'll be thinking creatively and innovating in no time. Read more about Nine Easy Things You Can Do to Think Creatively and Innovate

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