Atlantic Media, the publisher of The Atlantic, has rolled out a new business magazine called Quartz. It's noteworthy because it has been built from the ground up to be digital, meaning it's built for mobile devices and tablets with a version for computers, too. From their site: Read more about Quartz: A New Digitally-Native News Outlet
I led a number of workshops for a client yesterday, five hours in total. The goal was to help my client better understand their target market. I always love doing this kind of work. Spending a day digging deeper into a marketing challenge, engaging a group of people and helping solve a client problem is both energizing and satisfying. Read more about The Power of Your People: A Client Session Observation
Utilize this social media technique to make direct and meaningful connections with your audience
Social media presents exciting marketing opportunities for your long-term care facility. Not everyone is using it yet, but the social media wave continues to grow in size and momentum as it's passed the early-adopter stage and moved into the mainstream.