photo of Mike Gastin

Towards human flourishing

The highest human good—What is it and how can it be achieved? Thoughts, observations and musings on human flourishing, or what Aristotle called eudaimonia.

Quartz: A New Digitally-Native News Outlet

the newly-launched Quartz magazine

Atlantic Media, the publisher of The Atlantic, has rolled out a new business magazine called Quartz. It's noteworthy because it has been built from the ground up to be digital, meaning it's built for mobile devices and tablets with a version for computers, too. From their site: Read more about Quartz: A New Digitally-Native News Outlet

The Power of Your People: A Client Session Observation

crew team rowing

I led a number of workshops for a client yesterday, five hours in total. The goal was to help my client better understand their target market. I always love doing this kind of work. Spending a day digging deeper into a marketing challenge, engaging a group of people and helping solve a client problem is both energizing and satisfying. Read more about The Power of Your People: A Client Session Observation

LTC Marketing Quick Tip: Twitter As Listening Tool

Utilize this social media technique to make direct and meaningful connections with your audience

twitter logoSocial media presents exciting marketing opportunities for your long-term care facility. Not everyone is using it yet, but the social media wave continues to grow in size and momentum as it's passed the early-adopter stage and moved into the mainstream.

One great social media tool is Twitter, a never-ending stream of thoughts, conversations, links and requests. Its demographic complexion is interesting, too. Read more about LTC Marketing Quick Tip: Twitter As Listening Tool

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