photo of Mike Gastin

Business Design

Innovation starts with people—human-centric solutions are the power that drive successful businesses. I help companies apply design-thinking to their stickiest challenges, resulting in new products, energized service platforms, better business models and sustainable competitive advantages.

The Power of Your People: A Client Session Observation

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I led a number of workshops for a client yesterday, five hours in total. The goal was to help my client better understand their target market. I always love doing this kind of work. Spending a day digging deeper into a marketing challenge, engaging a group of people and helping solve a client problem is both energizing and satisfying. Read more about The Power of Your People: A Client Session Observation

LTC Marketing Quick Tip: Twitter As Listening Tool

Utilize this social media technique to make direct and meaningful connections with your audience

twitter logoSocial media presents exciting marketing opportunities for your long-term care facility. Not everyone is using it yet, but the social media wave continues to grow in size and momentum as it's passed the early-adopter stage and moved into the mainstream.

One great social media tool is Twitter, a never-ending stream of thoughts, conversations, links and requests. Its demographic complexion is interesting, too. Read more about LTC Marketing Quick Tip: Twitter As Listening Tool

A Marketing Secret That Can Dramatically Improve Your Long-Term Care Facility's Health

origami bird on business man's shoulder

I'm going to let you in on a little secret. It's a surprising fact that I've discovered over the years working with many clients, and it could give you a big advantage if you respond to it.

Ready? Here it is: Read more about A Marketing Secret That Can Dramatically Improve Your Long-Term Care Facility's Health

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