photo of Mike Gastin

Business that's good

Business and the highest human good—Thoughts, observations and musings on how business can contribute to human flourishing, or what Aristotle called eudaimonia.

Quartz: A New Digitally-Native News Outlet

the newly-launched Quartz magazine

Atlantic Media, the publisher of The Atlantic, has rolled out a new business magazine called Quartz. It's noteworthy because it has been built from the ground up to be digital, meaning it's built for mobile devices and tablets with a version for computers, too. From their site: Read more about Quartz: A New Digitally-Native News Outlet

The Power of Your People: A Client Session Observation

crew team rowing

I led a number of workshops for a client yesterday, five hours in total. The goal was to help my client better understand their target market. I always love doing this kind of work. Spending a day digging deeper into a marketing challenge, engaging a group of people and helping solve a client problem is both energizing and satisfying. Read more about The Power of Your People: A Client Session Observation

LTC Marketing Quick Tip: Twitter As Listening Tool

Utilize this social media technique to make direct and meaningful connections with your audience

twitter logoSocial media presents exciting marketing opportunities for your long-term care facility. Not everyone is using it yet, but the social media wave continues to grow in size and momentum as it's passed the early-adopter stage and moved into the mainstream.

One great social media tool is Twitter, a never-ending stream of thoughts, conversations, links and requests. Its demographic complexion is interesting, too. Read more about LTC Marketing Quick Tip: Twitter As Listening Tool

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